The Verycook plancha grill is marked on request by a special machine. This marking is resistant to outside temperatures, sunlight and humidity. A maximum of 30 characters are accepted, including space. So it's a short message.
The typography is chosen by Verycook. This is the "Courgette" typography: https://fonts.google.com/specimen/Courgette
The marking is positioned on the left side of the plancha grill.